How we find your edge

Every report follows the same structured research process. Multiple independent data sources. Cross-referenced for accuracy. Synthesized into clear, actionable intelligence.

The Process

From submission to inbox, here's exactly what happens.

You Submit

Tell us about your business

Company name, industry, location. That's all we need. No long questionnaires, no discovery calls, no account required. You submit the form and we get to work immediately.

For paid reports, you provide the same information and complete checkout through Stripe. The research begins the moment payment clears.

We Research

12+ independent sources, cross-referenced for every claim

This is where the real work happens. Our research system pulls data from public records, review platforms, government databases, SEO tools, ad libraries, and industry benchmarks. Each source is queried independently and every data point is cross-referenced before it makes it into your report.

  • Your company profile is built from Google Business, review platforms, website analysis, and public records
  • 5-10 competitors are identified and profiled using the same sources
  • Market context is pulled from Census data, BLS employment figures, and local demographic databases
  • Digital presence is evaluated across search rankings, ad activity, and social signals
  • Customer sentiment is analyzed across every major review platform

We never rely on a single source for any claim. If we can't verify a data point, it doesn't appear in your report.

We Analyze

Context and math, not just data

Raw data is useless without context. We calculate metrics specific to your business: customer acquisition costs, revenue projections from your estimated volume, competitive gaps measured in dollars. Every number is derived from your operational profile, not generic industry averages.

  • Recommendations are ranked by estimated ROI, not by category
  • Every projection includes the assumptions behind it so you can adjust for your reality
  • Highest-impact, lowest-effort opportunities surface first
  • If a section doesn't apply to your business, we skip it rather than pad with generic content
You Receive

A report you can act on, delivered to your inbox

Professionally formatted PDF. No fluff, no filler. Written in plain English for business owners who want clarity, not consultant-speak. Every page earns its place.

  • Free snapshots arrive in minutes
  • Market Briefs deliver within the hour
  • Deep Dives include a 15-minute walkthrough call to discuss findings

Where the data comes from

We pull from the same sources used by management consulting firms and market research companies.

Google Business

Reviews, ratings, hours, photos, competitor discovery

U.S. Census Bureau

Market sizing, demographics, business counts by geography

Bureau of Labor Statistics

Employment data, wages by occupation and metro area

Review Platforms

Yelp, BBB, Glassdoor, Nextdoor, Reddit, industry forums

SEO & Web Analytics

Domain authority, page speed, keyword rankings, backlinks

Ad Libraries

Active Facebook, Instagram, and Google ads from competitors

Company Intelligence

Revenue estimates, employee counts, tech stack, funding data

News & Press

Local coverage, industry publications, press releases

Property & Demographic

Housing stock age, income by ZIP, population density

What makes ours different

Standards we hold ourselves to on every report.

Calculated, not estimated

Revenue projections are derived from your company's estimated call volume, ticket size, and close rates. Not generic "15-25% improvement" ranges.

Assumptions always shown

Every projection includes the math behind it. You can see exactly what we assumed and adjust for your reality.

No filler sections

If a section doesn't apply to your business size or type, we skip it. A focused 12-page report beats a padded 20-page one.

Cross-referenced data

We don't trust any single source. Key claims are verified across multiple independent data points before they appear in your report.

Plain English

No jargon, no consultant-speak. Written for business owners who want clarity, not impressiveness.

Ranked by ROI

Recommendations are sorted by estimated revenue impact, not by category. The biggest wins come first.

See it for yourself

Same methodology across every tier. Start free, go deeper when you're ready.

See Products →

or get a free snapshot